Rebuild your confidence and make your next bold move.


For capable people who look successful on paper, but who lie awake at night thinking, “Is this it?”

Coaching can help you rebuild your confidence, trust your decisions, and move forward without second-guessing yourself.

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Successful on paper, but something feels off?

You’ve built a career that looks good on the outside. But underneath, something doesn’t feel right anymore.

You might recognise yourself in this:

  • You second-guess yourself and replay conversations you used to handle with ease

  • Your confidence has taken a hit, and you don’t know how to get it back

  • The role you worked hard for now feels draining, frustrating, or misaligned

  • You’re carrying pressure you shouldn’t be carrying, and doing it alone

  • You know you’re capable, but you’re not showing up like yourself anymore

  • You're navigating redundancy, career transition, a new leadership role, or questioning whether to stay, step up, or walk away

You don’t need to start over. But you can’t keep ignoring this.

And right now, you don’t want another opinion. You want to trust your own.

When we work together:

  • You stop second-guessing yourself and start trusting your decisions

  • You understand what’s actually been holding you back and know how to move through it

  • You feel more confident in how you think, speak, and show up

  • You handle conversations you’ve been avoiding with clarity and authority

  • You stop replaying everything in your head and start moving forward

  • You show up in interviews and opportunities with clarity, confidence, and authority

  • We identify career opportunities, leadership pathways, and next steps that align with your strengths, values, and long-term goals, and you learn how to position yourself to go after them and secure them

I have a particular interest in supporting neurodivergent professionals, including those with ADHD and autism, especially those who have spent years trying to fit into workplaces that don't reflect how they naturally think, communicate, and perform at their best.

This is something I care about deeply, both professionally and personally, and it shapes the way I support each client.

Coaching with organisations:

Alongside 1:1 coaching, I also work with organisations and groups, supporting individuals and teams through change, pressure, and transition.

This includes:

  • 1:1 coaching within organisations

  • Team coaching and group sessions

  • Talks and workshops on confidence, decision-making, and navigating change

Based in London and working with clients across the UK and internationally.

Coaching with me is different.

You need space to think properly, speak honestly, and work through what’s actually going on.

I work with capable individuals navigating career transition, leadership challenges, redundancy, workplace change, and those periods where confidence and decision-making suddenly feel much harder than they used to.

This is what that looks like in practice:

  • Get underneath the overthinking and second-guessing

  • Rebuild your confidence in how you think, speak, and show up

  • Help you make decisions you actually trust

  • Support you to handle conversations you’ve been avoiding

  • Help you move forward with confidence through career transition, leadership growth, and major professional decisions.

This isn’t about fixing you. It’s about helping you think clearly again, trust yourself, and move forward with conviction.

About Latasha Baynham

Career coach London confidence coach leadership coach ADHD coach. Career coach London

Latasha Baynham is a London-based confidence, career transition and leadership coach. Through Shine Your Light Coaching & Consultancy, she supports professionals navigating career change, redundancy, leadership transitions, confidence challenges and workplace pressure across the UK and internationally.

Hi, I’m Latasha Baynham.

I help capable people who look successful on paper rebuild their confidence and make their next bold move.

From the outside, things look good. But privately, something doesn’t feel right anymore.

And at night, you’re lying awake thinking,
“I shouldn’t feel like this at this stage.”

I’ve seen this pattern many times.

After nearly 20 years working in global financial organisations, including J.P. Morgan and Schroders, I’ve worked closely with people navigating pressure, change, and high expectations.

And what I’ve learned is this:

It’s rarely a lack of capability. And it’s rarely a lack of options.

It’s what’s happening underneath.

The way you see yourself. The way you second-guess your decisions. The way your confidence shifts without you fully understanding why.

That’s the part that interests me most.

My own path into this work started with a turning point.

I experienced redundancy. It forced me to stop holding onto what felt safe and actually ask what I wanted. Working with a coach changed how I saw myself and what I believed was possible. And it’s what led me to create Shine Your Light.

Because when that shift happens, everything else starts to move.

You trust your decisions. And you move forward with confidence and conviction.

Based in London and working with clients across the UK and internationally.

If this is resonating, I’d love to talk to you.

Ways to work with me

Testimonials

Hear from some of my clients in their own words.

“I wasn’t sure coaching would make much difference and worried it would feel like another chore. What surprised me was how practical and simple the process was. By the second session, I started seeing how much influence others were holding over me at work and, for the first time, recognised that I had the authority and skills to take control. That insight changed everything. I now feel calmer, more confident, and able to assert myself effectively. I wish I had started sooner.”

— AC (Department Head – Financial Services, Leeds, UK)

"I began coaching at a point where I needed clarity to make a major redundancy decision and felt lost in competing thoughts. Latasha helped me identify the real issues, name my imposter voice, and work through practical steps that came from within me. The Financial Clarity Roadmap we created gave me a clear sense of direction. I chose to stay in my role feeling grounded, confident, and more in control of what I truly need to thrive."

— Hanan (Middle Management Civil Servant, London, UK)

  • "As a Founder and Director, I’m used to solving everyone else’s problems, so I wasn’t sure what coaching could add. It was more powerful than I imagined. I let go of some things that were draining my energy for over a year. It was heavy, heavy stuff, and saying it out loud felt like a weight lifted. Through coaching with Latasha, I finally had the space to plan ahead and think strategically about my business, not just react week to week. To anyone considering it, don’t hesitate."

    — Charlotte - Founder & Director - A Load of Waffle, France

  • "What surprised me most was how much clarity came from speaking things out loud in a safe space. There was a moment when I heard myself say the truth l'd been avoiding and realised, 'That's how I really feel, and I need to make a change!' Coaching gave me the courage to start looking for employment beyond my current company and the confidence to take action. If you're thinking about coaching with Latasha, just do it. You're going to love it. Your life is going to change."

    — TJ - Project Coordinator - London, UK

  • "Coaching helped me see how the stories I told myself were keeping me stuck. Working with Latasha after a lay-off helped me trust my voice again, trust my message, and trust that the right opportunities will show up. Once I realized that the fear and resentment holding me back wasn't serving me, I started taking action, trusting my instincts, and showing up as myself again. Latasha is a skilled listener and was an excellent guide in helping me discover my path forward.

    — LB - Financial Services Business Development Executive, New York, USA

  • “I came into coaching weighed down by self-doubt and a harsh inner voice that had affected my confidence for years. I often assumed the worst about my abilities, but through this process I began to shift those patterns in a more self-supportive way. Creating my Bold Evidence List helped me challenge those assumptions and replace them with real reminders of what I bring to the table. Latasha’s structured approach helped me understand my reactions and develop practical strategies I could use in the moment. I now notice when I am becoming self-critical and regulate myself more quickly, which has changed how I show up day to day. I feel more confident stepping into opportunities that stretch me. Coaching has been genuinely empowering and transformative.”

    — SA - NHS Dentist - London, UK

  • "When I started coaching with Latasha, I was carrying so much and moving too fast to hear myself. Coaching gave me the space to pause, reconnect with what I truly needed, and see myself with fresh clarity. Even from across continents, the sessions never felt distant, and I now feel more grounded, more myself, and more confident in my next steps."

    — JK - Head of Communications, Nairobi, Kenya

  • "Latasha helped me uncover strengths I had been downplaying and turn them into practical steps. I updated my CV, started reaching out to potential clients, and gained a clear vision for the next 12 months in my business. I feel more confident and proud of what I have to offer."

    — SD - Business Owner, Bath, UK

  • "Coaching came at the right time for me. After time dedicated to family life and redundancy, I wanted clarity and direction as I prepared for the next stage of my career. Latasha created a supportive space that helped me slow down, reflect, and make decisions from a place of clarity. That shift empowered me to move forward with more confidence and alignment. I’m now stepping into a role that feels right for me, with renewed confidence and excitement. Coaching with Latasha has been genuinely empowering and transformative."

    — Amanda - HR Professional London, UK

  • "When I started working with Latasha, I felt stuck, burnt out, and unsure whether I was brave enough to move away from HR after 15 years. I had a business idea I cared deeply about, but I kept second-guessing whether it was viable and whether I had what it took to make it work. I knew I could not keep doing the same kind of work, but I did not yet trust myself to move forward. Latasha helped me look at the idea properly instead of just going round in circles in my own head. She asked the right questions, challenged some of the doubts I had been carrying, and helped me see that there was more substance in the idea than I had been giving it credit for. I came away with more confidence in the direction I wanted to take and practical next steps to test the idea properly. Even after just one intensive and a follow-up session, I felt calmer, more grounded, and much clearer about what I wanted to build next."

    — Simone - HR Professional, Northampton, UK

Let’s talk about what’s next for you.

We’ll have a focused, no-pressure conversation where we explore what you’re navigating and whether coaching is the right fit for you.

Need a little reassurance before booking?

Have a question before getting started? Whether you're exploring career coaching, leadership coaching, career transition support, or you're looking for a workshop or speaker for your organisation, you're welcome to send me a WhatsApp message. I'll be happy to answer your questions before you book.

Enquire about working with me.

Just share a few details and I’ll come back to you.

Fully trained, accredited and credentialed

With triple-accredited advanced coach training, EMCC Senior Practitioner credential, an HR leadership background, and certification as a Mental Health First Aider, I bring together coaching expertise, organisational understanding, and genuine care for my clients.

You are not just working with a coach. You are working with someone committed to helping people grow in ways that are ethical, evidence-informed, and deeply human.

Based in London, I work with clients across the UK and internationally through online coaching.

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Trusted networks and coaching partners

Alongside my private practice, I also support clients and organisations through trusted coaching partners and professional networks.

Latasha Baynham, career transition and confidence coach based in London.

Frequently Asked Questions

Latasha Baynham, career transition and confidence coach based in London.